Design Thinking changes the way you tackle problems.
Design Thinking encourages people to explore alternatives, creating options that were non-existent before.
Design Thinking is successful because it focuses on the needs of the user. It’s more than just good ergonomics, it’s about understanding the context and culture of the stakeholders involved. This understanding is found using DIRECT OBSERVATION and QUALITATIVE DATA which produces the stories that people can really empathise with.
Once the research is conducted the problem solvers are more apt to define what the problem is. After diagnosing the true problem it’s time to IDEATE or brainstorm new ideas without the constraints of existing solutions.
Because design thinkers learn by doing, these ideas are then made into simple PROTOTYPES that test possible outcomes. Rapid prototyping speeds up the innovation process because we only learn about quality of our ideas when we test them in the real world.
The process of IDEATING, PROTOTYPING and TESTING is repeated early on so that mistakes are quick, cheap and ultimately lead to success.
Why Design Thinking?
The process provides a method and an unifying language for multi-disciplinary collaboration, leading to greater creativity and better solutions faster.
Suddenly the worlds problems are simple and manageable with DESIGN THINKING.
Related Reading: What is Systems Thinking?